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Opportunity Assessment of Smart Lighting Market Reveals Profitable Avenues for Manufacturers

The global smart lighting market is segmented on the basis of product type, light source, communication technology, region and application. Persistence Market Research has come up with a new report titled “Smart Lighting Market: Global Industry Analysis (2012-2016) and Forecast (2017-2025)” that tracks the performance of the various segments of the global smart lighting market for a projected period of eight years between 2017 and 2025. The global smart lighting market is expected to witness high revenue growth during the forecast period. This growth is attributed to the increasing adoption of better lighting solutions globally. The global smart lighting market was valued at US$ 6,838.2 Mn in 2016, and is projected to reach US$ 40,388.6 Mn by 2025 end. North America and Europe were the dominant markets in 2016 in terms of revenue in the smart lighting market. Asia Pacific is expected to dominate in terms of CAGR during the forecast period.

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Global Smart Lighting Market: Drivers

  • Real estate vendors are increasingly adopting smart lighting solutions leading to a surge in demand globally
  • Connected lighting development for smart cities is a big growth fuelling aspect
  • Rapid urbanization is driving the adoption of smart lighting products across the globe
  • Increasing number of green building projects and development of smart lighting infrastructure are other factors positively impacting market revenue growth
  • Government’s partnership with key players especially in the MEA region is also a significant growth driver

Global Smart Lighting Market: Forecast by Region

North America, Latin America, Europe, APAC and MEA are the five regions extensively covered in this report. The APAC smart lighting market is expected to witness a relatively high growth rate over the forecast period. Revenue from the smart lighting market in North America and Europe collectively accounted for over 50% of the global smart lighting market revenue in 2016. In terms of value, APAC is projected to be the most attractive regional market in the global smart lighting market during the forecast period. The market in APAC is also expected to register high Y-o-Y growth rates throughout the forecast period.

Global Smart Lighting Market: Segmental Analysis

The global smart lighting market is segmented into four categories. On the basis of product type, the global market for smart lighting is segmented into fixture, lighting control and others. In terms of value, the fixture segment is projected to be the most attractive in the global smart lighting market during the forecast period. In terms of value, this segment is expected to expand at a CAGR of 23.5during the forecast period.

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source segment consists of LED, CFL, and incandescent. In terms of value, the LED segment is expected to increase at a high CAGR during the forecast period.  In 2016, the LED segment was valued at US$ 3,259.6 Mn, and is expected to witness steady growth in terms of revenue throughout the forecast period.

Communication technology segments include wired smart lighting and wireless smart lighting. The wireless smart lighting segment is expected to register high Y-o-Y growth rates throughout the forecast period. In terms of value, this segment is anticipated to expand at a CAGR of 24.0during the forecast period.

By application the market is segmented into indoor and outdoor. Indoor segment is sub-segmented into commercial/industrial and residential, while outdoor segment is further segmented into street lighting, architectural lighting, lighting for public places and others. Currently, the indoor segment dominates in terms of revenue, owing to the adoption of advanced lighting solutions.

Companies Operating in the Global Smart Lighting Market

  • Prominent Players
  • CREE, INC
  • Hubbell Lighting, Inc.
  • GE Lighting, LLC
  • OSRAM Licht AG
  • Royal Philips NV
  • Acuity Brands Lighting, Inc.
  • Honeywell International Inc.
  • Panasonic Corporation
  • Schneider Electrical S.E
  • Eaton Corporation
  • Other Players
  • Leviton Manufacturing Co., Inc
  • Lutron Electronics Co., Inc
  • Lifi Labs Inc.
  • Disano Illuminazione S.p.A
  • Switchmate Home LLC
  • Glamox lighting 
  • IKEA 
  • EGLO Leuchten GmbH
  • Others

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Decorative Films Foils Market Growth And Sales Forecast By 2026

decorative films foils marketA decorative film is a thin laminate film, having a clear or colored pattern, which can be applied on the exterior or interior surfaces of substrate materials. A decorative foil is an impregnated paper product consisting of a paper base, which is printed with the rotogravure system and laminated with polymer resin materials such as PET.

Decorative films and foils are used for substrates such as wood and glass, apart from others; however, they also find applications for other substrates such as wood. Using adhesive systems, decorative foils are bonded onto substrate materials, mostly wooden in nature. Decorative films are available with a variety of opacity, color, transparency, patterns and textures.

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The global market for decorative films and foils is expected to witness significant growth and create an absolute $ opportunity worth US$ 10.1 Billion during the forecast period.

Based on material type, the decorative films and foils can be classified into polyvinyl chloride, polyester, polypropylene, and vinyl. Polyvinyl chloride accounts for majority of the market share in the decorative films and foils market. The decorative films and foils market is expected to dominated by the polyvinyl chloride decorative films and foils segment, in terms of global market share, and is projected to account for around a 43% share of the total absolute $ opportunity in the decorative films and foils market during the forecast period.

Based on end use, the decorative films and foils market has been categorized into residential, commercial, and institutional sectors. Commercial end users consist of corporate offices, hotels and restaurants, shopping & retail and the automotive sector, among others. The commercial segment is expected to account for more than a 56% share of the total absolute $ opportunity created in the decorative films and foils market over the forecast period.

Decorative films and foils find applications in furniture, doors & windows, flooring, and automotive interior & exterior. The furniture segment is expected to lead the global decorative films and foils market and create an absolute dollar opportunity worth US$ 4.3 Billion during the forecast period.

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China is expected to be one of the most significant markets in the global decorative films and Foils market and is estimated to account for more than a 34% share of the global absolute $ opportunity in the decorative films and foils market. Furthermore, the growing construction industry and increasing spending on furniture in Asia Pacific excl. Japan & China are expected to create new opportunities in the decorative films and foils market. Europe continues to be a strong market for decorative films and foils and promising growth is being witnessed in the North America region as well. GCC Countries continue to anchor demand in the Middle East & Africa region.

Company Profiles

  • LG Hausys, Ltd.
  • Renolit
  • Klockner Pentaplast Group
  • Omnova Solutions
  • Avery Denisson Corporation
  • Peiyu Plastic Corporation
  • Mondoplastico S.p.A
  • AVI Global Plast Pvt. Ltd
  • Ergis Group
  • Macro Plastic Sdn. Bhd
  • Jindal Group
  • Foleinwerk Wolfen GmbH
  • Amcor International

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Demand for Shared Services Market Driven by Shifting Consumer Perceptions and Growing Awareness

Organisations have started to centralize their back-end services for cost saving purpose. The different divisions or subsidiaries of an organisation can share internal functions or non-core company activities such as inventory, hiring, payroll, finance, purchasing, and information technology through shared services. Shared services help in cost reduction which would otherwise be higher if these services are taken separately by different divisions of a company.

Majority of the companies globally use shared services. Further, the market is expected to grow at a rapid pace due to increase in number of deals in shared services market across public and private sectors. Shared services save approximately 20 to 30% of the cost which motivates the companies to adopt this service.

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Shared Services Market: Drivers and Restraints

Apart from being cost efficient, shared services also provide process efficiency to the companies. All the internal functions are standardized using shared services, therefore making the whole process smooth and efficient. Location proximity is also one of the important drivers for shared services market

However, implementing shared services is a complicated process as it requires change in the entire infrastructure and business process of the organization. It also takes a lot of time to implement shared service across the organization.

Trends prevailing in the Shared Services Market:

Robotic process automation is a major trend prevailing in the shared services market wherein enterprises focus on reducing manual work by introducing robotic software to do the repetitive tasks. Process automation reduces redundancy along with delivering expected output while cutting down on costs.

Global Shared services Market: Market Segmentation

Global Shared Services Market can be divided into two segments, one based on functions provided by shared services and the other one based on number of shared services being implemented by the organizations.

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Segmentation on basis of function in shared services market:

The major segments of functions in shared services market include:

  • CRM
  • F&A
  • HR
  • IT
  • SCM

Segmentation on basis of number of shared services Market:

The major segments of shared services market include:

  • One
  • Two
  • Three
  • More than three

Global Shared services Market Players

Some of the prominent players in the shared services market include

  • Accenture
  • Infosys
  • IBM
  • Symantec
  • Oracle
  • Cognizant
  • Hackett Group
  • TCS
  • SAP and Atos among others.

Regional analysis for Global Shared services Market includes

  • North America Shared services Market
    • US & Canada
  • Latin America Shared services Market
    • Brazil, Argentina & Others
  • Europe Shared Services Market
    • EU5
    • Nordics
    • Benelux
    • Poland
    • Russia
  • Asia Pacific Shared Services Market
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan Shared Services Market
  • Middle East and Africa Shared services Market
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Polymer Solar Cells Market Growth to Surge Owing to Increasing Adoption by End-use Applications

Global Polymer Solar Cells Market: Overview

A polymer solar cell is a flexible solar cell made up of large molecules that has repeating structural units, and produce electrical energy from sunlight by photovoltaic effect. Polymer solar cells has organic solar cells, these are a type of thin film solar cell, other types of polymer solar cells include stable amorphous silicon solar cell. Most of the commercial solar cells are made from a highly purified and refined silicon crystal, and these are similar to the material used for the manufacturing of computer chips and integrated circuits. The complex production process and high manufacturing cost of these silicon solar cells created interest of researches to generate alternative technologies. Compared to silicon solar cells, polymer solar cells are light in weight, easily disposable and less expensive to fabricate, customizable in its molecular level and have less environmental impact. Polymer solar cells can also exhibit transparency, suggesting applications in walls, windows, flexible electronics, etc. The alleviation and understanding of the degradation phenomena is a prerequisite for successful application of polymer solar cells. The polymer solar cells market is anticipated to witness a healthy CAGR in the forecast period.

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Global Polymer Solar Cells Market: Drivers and Restrains

The rising market of solar panels and cost efficiency of solar panels in the electricity generation as compared to other sources of energy is driving the polymer solar cells market. Also the improved efficiency of polymer solar cells and less time required to produce the electricity as compared to other electricity generation technologies further contributes in the growing polymer solar cells market. Moreover, the increasing concerns amongst people for eco-friendly products is bolstering the polymer solar cells market.

However, there are some disadvantages of this technology that includes its degradation during dark and in illumination, and this contrasts the silicon inorganic semiconductors based photovoltaics. Also there are issues of stability and efficiency of polymer solar cells as compared to its counterparts solar cells. All these factors can slowdown the growth of polymer solar cells market.

Global Polymer Solar Cells Market: Segmentation

On the basis of forms available, the global polymer solar cells market can be segmented as follows:

  • Foils
  • Panels
  • Stickers

On the basis of forms available, the global polymer solar cells market can be segmented as follows:

  • Sensors
  • Wind turbines
  • Solar power plants

On the basis of end use industry, the global polymer solar cells market can be segmented as follows:

  • Electronics and Electrical
  • Power and Energy
  • Automobiles
  • Others

Global Polymer Solar Cells Market: Region Wise Outlook

The global polymer solar cells market can be divided into seven regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle East and Africa. North America is a dominant region in the global polymer solar cells market owing to its presence in the energy and power sector. Asia Pacific ranks second in the market share of global polymer solar cells market because of the growing electronics and electrical industry. The flourishing automobiles industry in Europe is the major cause to map this region in the global polymer solar cells market. Latin America is also gaining importance in this market due to the investments of this region in the energy and power sector. Middle east and Africa is at a nascent stage in the global polymer solar cells market but is anticipated to have a considerable CAGR in the forecasted period.

Global Polymer Solar Cells Market: Key Players

Some of the key players in the global polymer solar cells market are:

  • Tata Power Solar Systems Limited
  • Trina Solar Limited
  • SolarWorld AG
  • Suniva Inc
  • JinkoSolar Holding Co. Ltd
  • Pionis Energy Technologies LLC
  • Alps Technology Inc
  • Borg Inc
  • Itek Energy

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, technology and applications. 

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Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC, S. Africa, N. Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Research report explores the Network As A Service Market : industry analysis by 2026

The growing trend towards subscription based payment system, on-demand network service and less capital investment, triggering the global network as a service market an intense commercial business opportunity. Network as a Service (NaaS) is a cloud based business model delivers network services over the internet. Traditionally, each software element runs on dedicated hardware, Network as a Service (NaaS) brings various software solutions into common hardware system, allows various software run on shared virtual machines through common storage. NaaS service can  include flexible and extended Virtual Private Network (VPN), Wide Area Networking (WAN), bandwidth on demand (BoD), mobile network virtualization multicast protocols, custom routing, content monitoring & filtering, security services, and other applications.

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Global Network as a Service Market: Drivers

Emergence of cloud computing, network virtualization, software defined networking (SDN), rising demand for pay per use business model, expanding demand for global connectivity and rising awareness about the economic benefits of Network as a Service (NaaS) due to reduced operational & capital expenditure, are some of the key factors identified as the major growth factors drivers the global network as a service market. Furthermore, increasing challenges faced by global enterprise network for supporting distributed workforce in international locations is expected to create huge business opportunity for network as a service market, from the global enterprise environment. Optimized bandwidth usage, reduced network traffic, transparent network visibility, faster deployment, and reduced network maintenance & management hassles, are some of the potential benefits of NaaS are expected to positively impact the growth of global network as a service market. Also, the growing trend among enterprises shifting IT investment from capital expenditure (CAPEX) to operating expense (OPEX) business model and the option to implement Network as a Service (NaaS) on existing networking infrastructures of cloud, further accelerates the growth of global network as a service market during the forecast period. However, data security and privacy concerns is likely to deter the progression of global network as a service market, as enterprises hesitate to share critical business data and statistical information with the service providers.

Global Network as a Service Market: Segmentation

Global Network as a Service Market is segmented on the basis of end user and region. On the basis of end user, global network as a service market can be segmented into IT & telecommunication, Manufacturing, Banking, Financial services, and Insurance (BFSI), Government, Healthcare, Transport & logistics, Retail and others. On the basis of region, global network as a service market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan and Middle East & Africa. Among all end user segments, IT & telecommunication and Banking, Financial Services, and Insurance (BFSI) segments expected to dominates the market during the forecast period, due to increasing applications and continuous adaptation for cost effective IT infrastructure operations. 

Global Network as a Service Market: Regional Outlook

Global Network as a Service Market is witnessing robust growth and is expected to witness double digit CAGR during the forecast period. North America was the dominant regional market in 2015, but it is expected to lose its share to some extent during the forecast period. Overall Asia Pacific market particularly emerging economies, such as China and India, is anticipated to exhibit highest growth rate among all the regions, due to major interment in IT infrastructure projects, expanding telecommunication network and continuous adaptation of cloud services in sectors such as telecom, Banking and Financial Services.

Global Network as a Service Market: Competition Landscape

The key vendors in the Global Network as a

  • Service Market Cisco
  • IBM
  • VMware
  • Juniper Networks
  • Aryaka Networks Inc.
  • Aerohive
  • Akamai Technologies
  • Masergy
  • Citrix
  • Level 3 Communications Inc.

Major vendors collaborating with other players in Network as a Service Market is  the key strategy followed by major market vendors to gain competitive edge. For Instance, Cisco offers Intelligent WAN with Akamai Connect.

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Regional analysis for Global Network as a Service Market includes

  • North America
    • US & Canada
  • Latin America
    • Brazil, Argentina & Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

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Decrease in Demand of Webrtc Market to Restrict Revenue Growth During the Forecast Period 2015 – 2021

Web Real-Time Communication (WebRTC) is an internet browser interface which enables real-time communication between two internet browsers. WebRTC enables peer to peer audio, video and data communication between the browsers without plugins. This key functionality of WebRTC not only reduces the time required but also makes the process easy for a non-technical user since WebRTC requires no plugins, frameworks or applications. The browsers use Session Description Protocol (SDP) to establish a connection for data transfer. WebRTC is using JavaScript Application Programming Interface (APIs) and HTML5 for embedded communication within the browsers. However, WebRTC is an emerging platform that is anticipated to have significant impact on the communication between browsers in near future.

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WebRTC is available for free and is accessible worldwide which is the key growth driver of this market. Moreover, WebRTC is platform and device independent which would help to attract global audience. Further, it provides better video and voice quality with advanced security and other operational features. WebRTC can adapt to various network conditions and is interoperable with Voice over Internet Protocol (VoIP) and Unified Communications (UC) solutions which is expected to help companies to easily integrate it with their existing infrastructure. WebRTC provides a bright solution for customer facing businesses. As this communication is real time, WebRTC provides audio visual solutions without any cost. Retail and healthcare are two industries with high demand for WebRTC as direct communication with end users or customers is of immense importance in these industries.

One key restraint associated with the use of WebRTC is that it uses internet platform which is a public domain and thus, the quality of service cannot be guaranteed all the time. Use of Internet could result in privacy issues as it is still not clear how WebRTC manages the security and privacy. Further, integration is another key challenge associated with WebRTC. Organizations could face problems in integrating and adapting the WebRTC to their current system. WebRTC is currently not supported on Microsoft Internet Explorer. Thus, there are a number of complexities linked with WebRTC however, technological advancements are anticipated to eliminate these challenges in near future.

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With WebRTC nearing its completion, organizations especially the consumer facing entities are expected to use this technology in near future across all platforms. WebRTC is an emerging industry standard for audio and video communication through a web browser. The Internet Engineering Task Force (IETF) decided that browser makers should implement VP8 and H.264 video codecs. WebRTC is of huge importance for call centers and customer care centers, where direct communication is happening between a company representative and the end user or customer. WebRTC can simplify this communication further and increase the level of customer satisfaction. Companies are integrating WebRTC into their websites to enhance the overall user experience.

Some of the major players in the global WebRTC market are Google Inc., Facebook, Inc., Citrix Systems, Inc., TokBox Inc., Sinch ABTwilio, Inc., WIRE SWISS GmbH, Talko Inc., Screenhero, Inc., and Comcast Corporation etc.

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Electronic Security Market Higher Mortality Rates by 2024

Electronic security consists of all the systems that use electronic devices and embedded technology to enhance safety measures and protect human life and physical assets. Electronic security systems are also used in business operations to protect confidential business data and to track unauthorised access to business related information and assets. Rise in urbanisation has led to development of smart cities, which has resulted in adoption of security systems as they provide efficient and accurate security solution as compared to the traditional security methods. On the basis of analysis, the electronic security systems can be implemented for video surveillance, detection of intrusion and controlled access. CCTV (closed circuit television) has significant market share in global electronic security market. This type of security systems are used for wide applications such as video monitoring from remote location, facial recognition, smoke detection, automatic identification of vehicle number plate. CCTV systems are followed by security alarms and controlled access systems in terms of market share. The electronic security systems are used in both commercial and government sectors due to stringent security regulations.

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Electronic Security Market: Drivers and Restraints

The increasing adoption of electronic security systems by government agencies, commercial establishments, manufacturing industries etc. is the major driver for the growth of global electronic security market. The rise in malpractices, robbery, terrorist attack, illegal activities etc. has increased the need for security systems in private and public places, which is expected to boost the growth of global electronic security market. The number of online or internet crimes is also rising resulting in the need for internet monitoring systems, IP based surveillance and access systems. Various government organisations have surged their spending on security systems. Wide variety of electronic security systems are available as per the requirement in different prices ranges, which is anticipated to drive the global electronic security market.

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Electronic Security Market: Segmentation

On the basis of product type, the global electronic security market can be segmented as follows:-

  • Security Alarms
  • CCTV (Closed Circuit Television)
  • Video Surveillance System
  • EACS (Electronic Access Control Systems)

On the basis of end users, the global electronic security market can be segmented as follows:-

  • Manufacturing Industries
  • Government Institutions
  • Educational Institutions
  • Healthcare Institutions
  • Data Centres
  • Commercial Infrastructure 

Electronic Security Market: Region Wise Outlook

The global electronic security market can be divided into five regions, namely North America, Latin America, Europe, Asia Pacific (APAC) and Middle East & Africa (MEA). North America holds major share in global electronic security market due to increasing number of physical retail outlets and commercial establishment in the region. North America has significant share in security software market. Europe holds second position in global electronic security market owing to the increasing number of IT and manufacturing industries in the region. APAC is anticipated to exhibit significant growth rate during the forecast period due to infrastructure development at faster pace in countries such as Japan, India and China. China is the major hub for production of electronic security systems. The rising number of global and local Chinese security system manufacturers is expected to propel the growth of electronic security market in the country. MEA and Latin America is expected to register moderate growth during the forecast period owing to rise in security awareness and infrastructure development.

Electronic Security Market: Key Players

Some of the key players in the global Electronic Security market are as follows:

  • Axis Communications AB.
  • Robert Bosch LLC
  • Honeywell International Inc.
  • Tyco Security Products
  • Checkpoint Systems, Inc.
  • ADT LLC dba ADT Security Services
  • Hangzhou Hikvision Digital Technology Co.,Ltd.
  • MOBOTIX AG
  • Allegion plc
  • Gunnebo UK Ltd

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, technology and applications.

The report covers exhaustive analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Europe (EU-5 countries, Nordic countries, BENELUX, Russia, Poland, Rest of Europe)
  • APAC (China, India, Japan, ASEAN, Australia & New Zealand)
  • MEA (GCC Countries, S. Africa, N. Africa, Rest of MEA)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies. 

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint 

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About us:

Business intelligence is the foundation of every business model employed by Persistence Market Research. Multi-dimensional sources are being put to work, which include big data, customer experience analytics, and real-time data collection. Thus, working on “micros” by Persistence Market Research helps companies overcome their “macro” business challenges.

Persistence Market Research is always way ahead of its time. In other words, it tables market solutions by stepping into the companies’/clients’ shoes much before they themselves have a sneak pick into the market. The pro-active approach followed by experts at Persistence Market Research helps companies/clients lay their hands on techno-commercial insights beforehand, so that the subsequent course of action could be simplified on their part.

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Multi Touch Attribution Market to Witness Heightened Revenue Growth in the Next Decade

Multi-touch Attribution Market Overview

The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A huge part of it is understanding which marketing campaigns will be the most effective – not only does this inform a company where it should focus its limited resources to both acquire new customers and retain existing ones, but also plan for and anticipate future growth. For most of the 20th century, marketing lacked the measurement tools that allowed campaign managers to effectively calculate ROI. In the 21st century, digital marketing is all data driven and many tools have the impression and conversion costs inbuilt, making it easier to determine ROI.

We live in a multi-device world today which requires a multi-pronged marketing attack strategy. Some of the attribution models used by campaign managers are last touch attribution, first touch attribution, and multi-touch attribution. The Multi-touch Attribution Market has tools which determine the worth of every customer touch point leading to a conversion. This helps understand the marketing campaign or channel that was most effective and worth allocating funds to for future customer generation. It is a set of rules giving “weight” to different marketing mediums. It can also be considered a mathematical equation where one side has the customer touch point as cost, and the other has the conversion value. The models primarily referred to in the Multi-touch Attribution Market are the linear model, time-decay model and custom model.

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Multi-touch Attribution Market Drivers

The main drivers of the Multi-touch Attribution Market are-

  • It is still preferable to last touch attribution marketing as it makes it easier to get one step closer to understanding the true marketing impact on a company’s top and bottom lines.
  • Multi-touch Attribution is still the only reliable way to get visibility into a marketing campaign within the shortest time frame. With more of every organisation’s marketing budget being devoted to digital marketing and real-time monitoring, the requirement for marketing agility will make models that are immediately available preferred.
  • The constant improvement of Multi-touch Attribution models will also play a part in boosting the profile of the Multi-touch Attribution Market.

Multi-touch Attribution Market Restraints

The Multi-touch Attribution Market has models which range from basic rule-based ones to advanced algorithmic ones. All of them share some persistent problems that can be difficult or even impossible to fix. Some of the Multi-touch Attribution Market restraints are-

  • Attributed ROI is not true ROI. The whole idea behind multi-touch attribution is to divide credit between several touch points preceding it, so future investments in profitable areas can be decided accordingly. However, marketing in reality never works out to be so easy. Most businesses have acquired goodwill over a long time period with customers who are loyal patrons. Even brand equity might be responsible for their decision. Several marketing efforts which are offline might also not be accounted for.
  • Attribution does not consider offline to online effect. Offline marketing on digital channels is frequently overlooked. For e.g. – Search engine queries are frequently driven by paid search. The volume of search queries for a specific brand or product depends on customer interest at that given time. Customer interest is in turn, influenced by the overall marketing effort. Thus, this means that paid search and clicks and spends are impossible to remove from an indirect influence of other forms of marketing and promotion.
  • The Multi-touch Attribution Market does not consider other external factors that can greatly influence sales and marketing campaign effectiveness like pricing, promotions, economy and many others. They may seem to be peripheral concerns, but the impact they have on Multi-touch Attribution can be substantial.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, types and applications.

For critical insights on the keyword market, request for methodology here @ https://www.persistencemarketresearch.co/methodology/19894

The report covers exhaustive analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC, S. Africa, N. Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

Pre-Book Right Now for Exclusive Analyst Support @ https://www.persistencemarketresearch.com/checkout/19894

About us:

Business intelligence is the foundation of every business model employed by Persistence Market Research. Multi-dimensional sources are being put to work, which include big data, customer experience analytics, and real-time data collection. Thus, working on “micros” by Persistence Market Research helps companies overcome their “macro” business challenges.

Persistence Market Research is always way ahead of its time. In other words, it tables market solutions by stepping into the companies’/clients’ shoes much before they themselves have a sneak pick into the market. The pro-active approach followed by experts at Persistence Market Research helps companies/clients lay their hands on techno-commercial insights beforehand, so that the subsequent course of action could be simplified on their part.

“Strategic assets” form the repository of Persistence Market Research’s industry-specific solutions. This is evident from the range of clients – right from fast-growing startups to Fortune 500 companies looking upon Persistence Market Research as their trusted solution-partner.

 

Contact us:

Persistence Market Research

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Ph.no. +1-646-568-7751

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Mobile Phone Smart Phone Market Growth to Surge Owing to Increasing Adoption by End-use Applications

Cellular phones with basic facilities such as text messaging, voice calling, audio and video visualization and camera are referred to as mobile phones. Cellular phones that offer advanced computing abilities such as Wi-Fi, web browsing, third-party applications and mobile payment, solutions for information management, such as documents, emails and contacts, inbuilt GPS applications, and provides features such as voice and video calls and web access are referred to as smart phones. Apart from being a communication device, smart phones offer additional features such as internet access, Bluetooth, gaming, camera, multimedia messaging, FM radio, and multimedia functionalities. With technological advancements, phablets are witnessing gradual growth traction and has resulted in a decline in the rate of adoption for laptops and personal digital assistants globally. Recent years have witnessed a substantial change in the dynamics and structure of the global mobile phone and smart phone landscape. Currently, mobile phones and smart phones market is experiencing proliferation owing to factors such as decreased cost, improved design and functionalities such  as enhancement in mobile browsing and email services, the emergence of new network technologies such as 3G and 4G, improved professional and personal data supervision and the standardization and up-gradation of all operating systems.

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The market is highly competitive with major players facing strong competition from the regional players thus creating difficulties for vendors retain their market shares. For instance, Nokia has lost a considerable amount of market share in the past two years. Android, iPhone OS (operating system), BlackBerry OS, Symbian and Windows are some of the operating system used in the smartphone. Blackberry operating system is popular in North America. iPhone operating system has recently witnessed a high growth rate in North America and is anticipated to grow in the forecast period as well. The increase in penetration of internet with technological advancements and up gradation of the network infrastructure is contributing to the growth of the market.

Currently, mobile phone and smart phone market are matured in the developed world with an average of more than one device or subscription per person. The growth of this market is from emerging regions such as Asia-Pacific, Latin America, Eastern Europe, the Middle East and Africa, where smart phone have witnessed proliferating with regional players introducing low-cost products to obtain a competitive edge. China and India are currently the top contributors to this market and with the market still at the nascent stage; it is expected to witness exponential growth in near future.

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Major players in the mobile phone and smart phone market include Apple Inc., Acer Inc., Asustek Computer Inc., Google Inc., Benq Corporation, Hewlett-Packard Company, Huawei Technologies, Htc Corp, LG Electronics, Motorola Inc., Mitac Technology Corp., Research In Motion Ltd., Panasonic Corporation, Sagem Wireless, Sony Ericsson, Samsung Electronics Co., Ltd. and Spice Mobility Limited. The market has fewer entry barriers, so to reduce the threat from new entrants, these players are continuously engaged in innovating  new products to retain its customer base and in-turn its market share.

For comprehensive insights on keyword adoption, ask an analyst [email protected] https://www.persistencemarketresearch.co/ask-an-expert/4706

About us:

Business intelligence is the foundation of every business model employed by Persistence Market Research. Multi-dimensional sources are being put to work, which include big data, customer experience analytics, and real-time data collection. Thus, working on “micros” by Persistence Market Research helps companies overcome their “macro” business challenges.

Persistence Market Research is always way ahead of its time. In other words, it tables market solutions by stepping into the companies’/clients’ shoes much before they themselves have a sneak pick into the market. The pro-active approach followed by experts at Persistence Market Research helps companies/clients lay their hands on techno-commercial insights beforehand, so that the subsequent course of action could be simplified on their part.

“Strategic assets” form the repository of Persistence Market Research’s industry-specific solutions. This is evident from the range of clients – right from fast-growing startups to Fortune 500 companies looking upon Persistence Market Research as their trusted solution-partner.

 

Contact us:

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Hygiene monitoring system Market Classification By Suppliers, Consumption, Application And Overview 2025

Effective environmental hygiene management helps to reduce levels of contamination in finished products which led to improvement in quality, lower risk of products and fewer batch rejection.

Hygiene monitoring system provides simple, rapid, reliable solutions to monitor biological contamination of surfaces and water in real time which in turn protects a company’s brands, reputation and in turn its customers due to this feature of hygiene monitoring system many companies are adopting hygiene monitoring system.

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The companies prefer hygiene monitoring system worldwide due to its performance, the cost and the ease of use. The hygiene monitoring system are used widely in health care as well as food and beverage processing industries, hospitals, pharmaceutical industries, supermarkets, restaurants and other facilities where fast detection of contaminated is essential.

There are two more hygiene monitoring system hand and washroom, the hand hygiene monitoring system is a good quality indicators for hospital patients safety programmes. Hand hygiene monitoring system is a major infection and control prevention intervention. The washroom hygiene monitoring system is used to track facility cleaning time and attendance.

Global Hygiene monitoring system Market: Market Dynamics

The global hygiene monitoring system market is driven by food and beverage processing industry and healthcare industry. As the hygiene monitoring system are widely used to monitor the contamination of the surrounding and finished products in real time. Preventing microbial contamination of food supply is one of the underlying principles of ensuring food safety and quality of products.

The increased safety and the environment requirement and cost effectiveness are the factors fuelling the growth of hygiene monitoring system. However the factors restraining the growth of hygiene monitoring system would be the lack of awareness and lack of technical knowledge.

Global Hygiene monitoring system Market: Market Segmentation

The global hygiene monitoring system market has been classified by detector type, indicators organism, application, process efficiency test, movability and end user industry

On the basis on end user industry, global hygiene monitoring system market is segmented into:

  • Food & beverage industry
  • Pharmaceutical industry
  • Health care

On the basis on application global hygiene monitoring system market is segmented into:

  • Surface
  • Water

On the basis on detection of global hygiene monitoring system market is segmented into:

  • ATP
  • Specific enzymes
  • Bacteria

On the basis on indicators organism of global hygiene monitoring system market is segmented into:

  • Listeria species
  • Total viable count
  • Coliform
  • Enterobacteriaceae
  • coli

On the basis on process efficiency test of global hygiene monitoring system market is segmented into:

  • Alkaline phosphate
  • Acid phosphate

On the basis on movability of global hygiene monitoring system market is segmented into:

  • Portable
  • Non-portable

Global Hygiene monitoring system market: Segment overview

There will be growth in hygiene monitoring system market as there is anticipated improvements in hospitality, the hygiene monitoring system market growth is driven majorly by healthcare and food & beverage industry.

Global Hygiene monitoring system market: regional overview

Based on the geographies, the global hygiene monitoring systems market is fragmented into seven key regions- North America, Latin America, Western Europe, Eastern Europe, and Asia-Pacific except Japan, Japan, and Middle East & Africa. Among the regions mentioned above North America is currently contributing to leading shares in hygiene monitoring system.

Western Europe is also contributing a moderate share to the global hygiene monitoring system market due to developed infrastructure and advanced medical facilities. Asia-pacific region is expected to show a robust growth rate to the global hygiene monitoring system market.

Whereas Middle East and Africa is at promising growth stage and is anticipated to show a decent growth over the forecasted period. Overall the global hygiene monitoring system market has a positive growth rate owing to the increase in awareness among people and knowledge.

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Global Hygiene monitoring system Market: Market Players

Some of the market players identified in the global hygiene monitoring systems market includes:

  • 3M
  • Kikkoman Corporation
  • The Hygiene Company
  • Hygiena, LLC

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